10 Ways To Maximize Your Branding Photos
You knocked out your branding portraits now what? Do not, I repeat, do not allow your photos to sit in your email collecting cyber dust. You took the time to pick out your outfit, paid for makeup, and hair; be sure to maximize your investment. One of the biggest mistakes I see is that people will post all of their branding photos on one Facebook post. Huge mistake. You want your photos to last a few months if not a full year. Below are 10 different ways you can maximize your branding photos.
Social Media Content: Use your photos as a way to tell a story or share content on your social media pages.
Profile Picture For Social Media: Take down that selfie and put up one of your professional shots from your photoshoot.
Flyers: Are you hosting an event or speaking on a panel? Make the flyer pop with a clean professional headshot.
Email Marketing: Use your images as attention grabbers and storytellers for your email marketing campaigns.
Facebook Cover: Are you promoting something on social media? If so, use your Facebook cover as another marketing tool.
6. Website/Landing Page: Use your images to refresh your website and or landing page. Your images can be used on the about page, store page, a section on the home page, and your services page.
7. Book/Podcast Cover: Your photos can on the cover of your next book or podcast cover. Don’t forget you can also use your photos for your author profile shot.
8. Pitch Deck: Are you designing a pitch deck? Having pictures of you working and of course, a headshot would be a nice professional touch.
9. Dynamic Video: Turn your images into a dynamic video and use it for your YouTube Channel, website header, and even a marketing tool for social media. CLICK HERE for an example.
“My photos allowed me to increase my prices so I can become a premium brand.”
10. eBooks and Workbooks : I’ve used my branding photos throughout my workbook instead of generic stock photos. The photos make it more personable.
If you don’t take anything from this blog but this one little nugget; do not post all of your branding photos at one time. Take some time to plan your content and use your photos as the visuals for that content. be sure to use your photos in different settings. love scrolling down my social media feed and seeing how my clients use their images. It’s so refreshing and it reminds me that I get a chance to work with some amazing people. If you still need help with content creation and knowing how to put your images to great use CLICK HERE. I want to make sure you maximize your investment.
Photos Featuring: Valeria Rodriguez, Holmes Organics, Ashlee Nichole, Jance Chartae, Tega Edwin, and Nicole Perkins.