Why I Switched to Flodesk And the Features I Love Most
I’ve been running my business full-time as a professional branding photographer, personal brand coach, and educator for the past 8 years, and one thing I know for sure: if a platform is clunky, complicated, or just hard to use— it’s not for me. As a business owner, I’ve got 99 problems, and email marketing wasn’t about to be one of them. I’ve got enough on my plate, and frustrating tech just isn’t making the cut.
I started using email marketing early on because I understood the power of nurturing your audience outside of social media. and I saw firsthand how email delivers the highest ROI. But let me tell you, I’ve tried four other platforms over the years, and they all have missed the mark when it comes to my brand needs. None of them felt quite right. The features were overly complicated, the templates didn’t reflect my creative style, and the pricing just didn’t make sense for where I was in my business. I felt boxed in by tools that weren’t designed with the creatives in mind and the learning curves were a headache.
My Flodesk Journey
I discovered Flodesk in October 2021 after joining the email list of another creative entrepreneur. Her newsletters instantly stood out. I was obsessed with the aesthetic of her newsletter. They were clean, creative, and aligned with what I wanted to offer my own community. I value visuals just as much as strategy, and her emails checked both boxes. I reached out to ask what platform she was using, and when she told me it was Flodesk, I immediately signed up for my trial and upgraded a month later. From the moment I logged in, I was hooked. The drag-and-drop builder is a game changer. The templates were beautifully and wonderfully made. Flodesk is so easy to use and it made email marketing feel less like a chore and more like a creative extension of my brand. After years of struggling with clunky, over-complicated platforms, Flodesk made email marketing easy. It allowed me to show up consistently and beautifully for my audience—whether I’m nurturing leads in my coaching business or sharing updates with my photography clients. Flodesk made it easy to blend storytelling and strategy, and that’s exactly what I needed.
Flodesk has added some incredible features over the years, and honestly, they’ve made such a difference in how I show up for my community. From easier list segmentation to understanding what’s actually working in my emails—and even bringing in more income—it’s been a game changer for how I connect and grow.
Flodesk Feature | Link Actions
When it comes to email marketing and driving sales conversions, one of the most effective strategies is segmenting your list based on subscriber behavior—and that’s exactly where Link Actions inside of Flodesk shine. This feature has been an absolute game changer for me. With Link Actions, I can track exactly who’s clicking on what within an email and automatically segment my list based on those interactions. Instead of manually going back into each email to see who clicked on what, Link Actions does the heavy lifting for me—automatically organizing those contacts into targeted segments. So I’m no longer wasting time combing through analytics or spreadsheets. I know exactly who’s interested in which offer or type of content, and I can tailor my follow-up accordingly. Whether it’s sending a personalized email sequence, offering a specific lead magnet, or simply delivering more of what they’ve already shown interest in, Link Actions helps me show up smarter and more intentionally in my email marketing. Want to see how I actually use Link Actions? Watch my YouTube video here.
Flodesk Feature | Checkouts
One of the most powerful tools I’ve used in my business is the Flodesk Checkout feature. Since integrating it into my workflow, I’ve generated over $6K in sales directly through this platform. Flodesk Checkout allows you to create beautifully branded sales pages, seamless checkout experiences, and upsell offers—all in one place. As a coach and photographer, I love that I can quickly launch offers without needing a separate website or complicated tech stack. Whether I'm selling digital products, coaching sessions, or workshops, Flodesk Checkout makes the process easy, visually appealing, and aligned with my brand. The ability to add upsells has been a game-changer for increasing my average order value and maximizing every sales opportunity. If you're a creative entrepreneur looking for a simple, stylish way to sell online, Flodesk Checkout is the tool you didn’t know you needed.
Flodesk Feature | Buy Now Pay Later
What I’m most excited about right now is Flodesk’s newest feature, Buy Now, Pay Later. In today’s economy especially with rising costs and new tariffs impacting everything from supplies to services many entrepreneurs are having to be more mindful about where and how they invest.. This flexible payment option allows my clients to invest in their business without the pressure of paying everything upfront. Whether someone is booking a personal brand photoshoot or joining one of my coaching programs, they now have the freedom to split payments in a way that works for their budget. As a business owner, this feature not only increases conversions but also shows my clients that I care about meeting them where they are financially. Flodesk continues to lead with innovation, and this feature is a win-win for both sellers and buyers in today’s evolving market.
Flodesk Feature | Analytics
One of the biggest mistakes business owners make is staying in a constant state of work, work, work without ever pausing to review the numbers. But the truth is, your data tells a story, and if you’re not reading it, you’re missing major opportunities to grow smarter. That’s why I love Flodesk’s analytics tool. It gives me a clear, easy-to-understand snapshot of what’s working and what’s not. I can quickly see which days get the best open rates, what content drives the most clicks, and get an overview of how my workflows are performing. With that insight, I’m able to make intentional decisions on when to send emails, what type of content resonates most, and where to optimize for better results. It's not just about sending emails it's about sending better emails, backed by real data and not just feelings.
Want a closer look at how I use Flodesk and why I love it? Check out my video, Boost Holiday Sales with Flodesk Newest Features. I am walking you through some of the other features that I love about Flodesk.
Since switching to Flodesk, email marketing has gone from being a dreaded task to one of my favorite parts of running my business. It’s streamlined the way I connect with my audience, making it easier to nurture leads, launch offers, and build real relationships through my content. I’ve seen higher open rates, more clicks, and—most importantly—more replies and engagement from people who actually feel seen by my emails. The ability to design workflows that reflect my client journey has helped me stay consistent without burning out. Flodesk gave me back time, creativity, and confidence, and that’s something no clunky platform ever offered me.
Flodesk is a game-changer for creatives, coaches, and service providers who want their email marketing to look as good as the work they put out into the world. If you’re someone who values visual storytelling, clean design, and a seamless user experience—this platform was made with you in mind. I especially recommend it for solopreneurs and small teams who need powerful tools without the overwhelm. It’s perfect for those of us who want to automate, grow, and nurture our audience without getting stuck in the weeds of tech. The majority of creatives I know, it's more than enough to show up consistently and beautifully in their audience’s inbox.
Thinking About Trying Flodesk?
If you’ve been on the fence about email marketing or you’re just tired of using platforms that feel clunky and overly complicated, I want to invite you to try Flodesk. It’s made email feel simple and aligned with my brand and my aesthic, and I truly think it’ll do the same for you.
And the best part? You can get 50% off your first year when you sign up using my link:
Click here to get started with your 14 day free trial.
I’m all about tools that are clean, easy to use, and help me stay connected with my people—and Flodesk delivers on all of that. If you’re curious, check it out. I’ve got a feeling you’ll vibe with it too.
This blog post is part of a paid opportunity. I am also a proud Flodesk Partner, which means I may earn a commission if you sign up using my link at no additional cost to you. I only share tools and platforms I genuinely use and believe in, and Flodesk is one of them.